Business | Putt option

Netflix takes a swing at live sport

A celebrity golf tournament could tee up something bigger

Max Homa plays in The Netflix Cup
Image: Getty Images

From Korean horror to Palestinian romance, Netflix covers every genre—almost. Among tens of thousands of hours of video on its servers, the world’s largest streaming platform has long ignored the category that draws bigger audiences to television than anything else: live sport.

This article appeared in the Business section of the print edition under the headline “Netflix tees off”

From the November 18th 2023 edition

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