Apple’s Vision Pro is a technical marvel. Will anyone buy it?
Few will fork out for the gadget. But Apple is preparing the ground for something bigger
“CERTAIN PRODUCTS…shift the way we look at technology,” said Tim Cook, Apple’s boss, as he unveiled the tech giant’s latest gadget on June 5th. The Vision Pro, a headset for virtual and augmented reality (VR and AR in the lingo), whose development has been rumoured for years, will be available early next year. With more than 5,000 patents, Apple dubbed the sleek glass goggles “the most ambitious product we’ve ever created”.
This article appeared in the Business section of the print edition under the headline “Reality check”
Business June 10th 2023
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