Business | 100% covid-proof

Kweichow Moutai is beating China’s covid hangover

But the world’s biggest booze firm has another headache

Mandatory Credit: Photo by Xinhua/Shutterstock (11085969a)A worker conducts packaging works at a distillery in Maotai town of Renhuai, southwest China's Guizhou Province, Nov. 27, 2020. Maotai is a small town in Renhuai City in mountainous Guizhou. What distinguishes it from other towns is that it produces a famous brand of Chinese liquor Moutai. The spirit, made from sorghum and wheat, takes up to one year for the whole production process, involving nine times of steaming, eight times of fermentation and seven times of distillation, before aged in clay pots.China Guizhou Renhuai Moutai Liquor - 27 Nov 2020

Harsh lockdowns are a fact of life in “zero-covid” China. One in September in Chengdu, a south-western city of 20m, stopped locals from visiting tea houses, a favourite pastime. In Sanya, an island-resort town, tens of thousands of tourists were kept off the white-sand beaches in August. In Guiyang, another large south-western provincial capital, it was the boozing that suffered. Apart from forcibly confining almost 6m residents to their homes for most of last month, the authorities shut more than 50 shops owned by Kweichow Moutai, a distiller of a fiery, sorghum-based liquor. And it happened right in the middle of the year’s busiest shopping season, when tourists flock to the cool, mountainous region to sample local varieties of the firewater.

This article appeared in the Business section of the print edition under the headline “100% proof”

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