Porsche goes to market
The German carmaker loosens ties with Volkswagen
The powerful rear-mounted engines of Porsche’s long line of 911 sports cars made them small and fast. In a corner, though, they acted like a pendulum, leaving some less skilful drivers parked in roadside hedges. After an initial public offering (ipo) on September 29th, the luxury carmaker will also require nimble handling to ensure its strengths do not become a source of weakness.
This article appeared in the Business section of the print edition under the headline “Speed merchants”
From the September 24th 2022 edition
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