Starbucks and the perils of corporate succession
How the old boss can hamstring the incoming one
The transfer of corporate power from battle-hardened builder to professional manager is always tough. Howard Schultz, who turned Starbucks from a handful of Seattle coffeeshops to a global behemoth, has pulled it off twice. At the turn of the millennium he passed on the chief executive’s mantle to an heir, only to return to shepherd the firm through the global financial crisis of 2007-09. He then abdicated once more in 2017. After stepping in as boss for a third time in April, he is now preparing to hand over the keys to the caffeinated kingdom yet again.
This article appeared in the Business section of the print edition under the headline “The siren call”
Business September 10th 2022
From the September 10th 2022 edition
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