With or without Elon Musk, Twitter is overdue a shake-up
Behind a stagnation in users lies a stagnating product
Elon musk’s acquisition of Twitter was to be one of the biggest buy-outs in corporate history. Now it threatens to become one of the ugliest disputes. On July 12th Twitter sued Mr Musk in a Delaware court for pulling out of the $44bn deal, as the world’s richest man—and holder of Twitter’s sixth-most-followed account—took to the internet to engage in battle by meme.
This article appeared in the Business section of the print edition under the headline “Blocked and reported”
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