A guide for wannabe leadership gurus

How aspiring management writers can stand out in a crowded field

Feb 19th 2022

THE SHEER amount of guff written about leadership, management and careers is staggering. Publishers spew out new business titles, some good, most not. Research papers proliferate, exploring everything from the impact of covid-19 on leadership in dental practices in England to the prevalence of psychopathy among sustainability managers. Blogs, newsletters, podcasts, social-media posts and columns (oh my God, the columns) add to the torrent of advice. It is hard for any would-be business guru to stand out in this ocean of effluent. That leaves a striking gap in the market—for a book on how to write a bestseller about leadership.

This article appeared in the Business section of the print edition under the headline “Writing about leadership”