Can Johnson & Johnson put the taint of scandal behind it?
No more tears
LONG BEFORE the invention of stakeholder capitalism, a core principle—that the interests of customers, employees and society should be as high or higher than those of shareholders—was carved into the plaster at Johnson & Johnson’s head office in New Brunswick, NJ. “Our Credo” as J&J calls its mission statement, dates back to 1943, when it was penned by Robert Wood Johnson II, a former boss of the pharmaceutical firm.
This article appeared in the Business section of the print edition under the headline “No more tears”
Business December 4th 2021
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