Companies want to build a virtual realm to copy the real world
Linking the digital and physical worlds could unlock innovation
CALL IT THE multiplication of the metaverses. Ever since Mark Zuckerberg, the boss of Facebook—sorry, Meta—laid out his vision in late October for immersive virtual worlds he thinks people will want to spend lots of time in, new ones are popping up all over. An entertainment metaverse will delight music fans, influencers will flock to a fashion metaverse to flaunt digital clothes, and there is even a shark metaverse (it has something to do with cryptocurrencies). Mostly these are the brainchildren of marketeers slapping a new label on tech’s latest craze.
This article appeared in the Business section of the print edition under the headline “Virtual world, Inc”
Business November 13th 2021
- How Hollywood’s biggest stars are losing their clout
- Science and technology lifts the gloom for property investors
- Chief executives are weirder than ever
- The non-zero costs of zero-covid
- General Electric breaks up
- Herbert Diess’s job is once again on the line
- Companies want to build a virtual realm to copy the real world
- Uber, DoorDash and similar firms can’t defy the laws of capitalism after all
From the November 13th 2021 edition
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