The extraordinary power of the NHS brand
When the government wants something done, it invokes the health service
AN OVERWEIGHT WOMAN reaches for a takeaway. An older man struggles out of his seat. “Let’s face it, after the year we’ve had, many of us are carrying a few lockdown pounds,” says the voiceover. “Now’s the time to turn things around.” On the screen is a familiar logo to prompt people to action: three white letters, “NHS”, against a deep-blue background.
This article appeared in the Britain section of the print edition under the headline “Spin doctors”
Britain September 4th 2021
- Britain’s economic recovery from the pandemic is far from smooth
- For Northern Ireland, Brexit means red tape and subsidies
- The coming Brexit row over data
- School closures have caused damage that extra lessons cannot fix
- Neither Nicola Sturgeon nor the SNP will be easy to dislodge
- The extraordinary power of the NHS brand
- Britain’s foreign secretary isn’t up to the job
From the September 4th 2021 edition
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