How social media made Gymshark

WHEN RICHARD BRANSON, a serial entrepreneur, was 28, he snapped up a Caribbean island to impress a woman. In London he hobnobbed with rockstars and posed for a photograph in the bath, naked save for a well-positioned copy of the Financial Times. Now the same age, Ben Francis has made more money than the young Mr Branson had. But the Brummie founder of Gymshark, an athletic clothing brand, could hardly be less flamboyant. His black and grey outfit matches his HQ. When he isn’t working, he’s lifting weights, messing around with motorbikes or eating Nando’s. “That’s literally all I do,” he says.“I’m a really boring person.”