Asia | Circles of life

What Japan makes of ikigai

Western career coaches promote it as a guiding philosophy, to the bemusement of Japanese

|TOKYO

NORM TAM spent most of his life climbing up the corporate ladder. In his early 40s he was earning a hefty salary as an executive at a global shipping firm. But he could not help feeling a bit empty. He started Googling terms such as “meaning” and “purpose”. Eventually, he stumbled upon a Venn diagram showing four circles labelled “what you love”, “what you are good at”, “what the world needs”, and “what you can be paid for”. His eyes fixed on the peculiar foreign word at the intersection of the circles: ikigai.

This article appeared in the Asia section of the print edition under the headline “Circles of life”

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