What is the legacy of BTS, the world’s biggest boyband?
As they announce a break, they leave behind contradictions
One pre-pandemic estimate put the annual economic impact of bts, a South Korean boyband, at $3.7bn a year, making them the most valuable pop act ever. Wherever they go, the seven members sprinkle gold dust on clothing, cosmetics, tourism and food. Ahead of their first tour since the pandemic, stadium concerts in Seoul, Los Angeles and Las Vegas sold out in minutes.
This article appeared in the Asia section of the print edition under the headline “Exit stage left”
From the June 25th 2022 edition
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