Will Taylor Swift’s endorsement of Kamala Harris matter?
Celebrity endorsements are unlikely to change voters’ minds. But they may boost turnout
IT HAD ALL the ingredients of an internet hit: star power, good timing—and cats. Minutes after the presidential debate between Kamala Harris and Donald Trump ended, Taylor Swift told her 283m Instagram followers that she would be voting for Ms Harris “because she fights for the rights and causes I believe need a warrior to champion them”. Ms Swift signed the post, in which she is pictured holding her cat, as a “Childless Cat Lady”, a dig at J.D. Vance, Mr Trump’s running-mate, who said that such people run America. Ms Swift’s post racked up millions of likes and almost eclipsed news of the debate itself. But will it have any effect on the election?
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