Special report | Demand
The end of oil, then and now
It is possible to cut oil demand. That does not mean it is easy, or will be done well
IN 1977 JIMMY CARTER told the American people it was time for “an unpleasant talk” about the energy crisis. The off-putting subject matter—the greatest peacetime “threat our country will face in our lifetimes”—was not just the need to import more oil at higher prices than almost ever before as a result of America’s falling domestic oil production. It was the idea that America’s falling production was a harbinger of reserves running out everywhere. It was time to think of a world without oil.
This article appeared in the Special report section of the print edition under the headline “The end of oil, then and now”