Special report | Barriers to entry

It is getting easier for new entrants to make cars

Electrification is lowering the industry’s daunting barriers to entry

Young woman sitting in stylish armchair, smoking, (B&W)
Image: Getty Images

Wolfsburg, the company town that Volkswagen calls home, is drab. Most executives choose to live in the surrounding countryside or in Berlin, an hour away by train. Its function is to serve a carmaking empire that churned out nearly 11m cars in 2019 (pre-pandemic) and has vied with  Toyota and the Renault-Nissan-Mitsubishi alliance to be the world’s biggest carmaker. It seems inconceivable that such a mighty firm, epitomised by Wolfsburg’s vast assembly halls, dedicated power station and towering offices adorned with giant company logos, could be under threat.

This article appeared in the Special report section of the print edition under the headline “New kings of the road”

From the April 22nd 2023 edition

Discover stories from this section and more in the list of contents

Explore the edition