Special report | Barriers to entry
It is getting easier for new entrants to make cars
Electrification is lowering the industry’s daunting barriers to entry
Wolfsburg, the company town that Volkswagen calls home, is drab. Most executives choose to live in the surrounding countryside or in Berlin, an hour away by train. Its function is to serve a carmaking empire that churned out nearly 11m cars in 2019 (pre-pandemic) and has vied with Toyota and the Renault-Nissan-Mitsubishi alliance to be the world’s biggest carmaker. It seems inconceivable that such a mighty firm, epitomised by Wolfsburg’s vast assembly halls, dedicated power station and towering offices adorned with giant company logos, could be under threat.
This article appeared in the Special report section of the print edition under the headline “New kings of the road”